“Families are always looking for itineraries which include unique and memorable experiences to share with their families and friends on social media and/ or when they get back at home,” said Matteo Della Grazia and Daniela Mencarelli, husband and wife owners and operators of Discover Your Italy
They find a good mix of traditional cultural guided tours to sites and museums, along with experiential activities such as a pizza-making class in a real pizzeria in Naples, truffle hunting in Tuscany or Umbria, or gladiators’ school in Rome, is key for a successful trip.
“Families are very much interested in trips with a true local feeling that allow them to interact with the local community,” they said. “That’s why Discover Your Italy offers several experiences that create that sort of interaction, like participation in traditional local festivals where clients mix with locals or dine at communal tables in the streets of villages to live a truly local culture experience.”