FASHION IS CULTURE

Begin your journey in the heart of Milan, a city where history, culture, and fashion coexist. Upon arrival, settle into your hotel and enjoy a welcoming introduction to the city. Over the next two days, explore Milan’s historic center on a guided walking tour, learning how Roman ruins, medieval walls, and modern architecture shape the city’s unique identity. Visit the Armani Silos Collection in Zona Tortona, stroll the Navigli district, and discover vintage shops, gaining insight into Milan’s deep-rooted connection between creativity, trade, and style. These first days provide the perfect immersion into Milanese culture and fashion heritage.

Travel beyond the city to the elegant lakes of Lombardy. At Lake Como, uncover the region’s textile legacy at Fondazione Ratti, where centuries of silk production and artistic research converge. Return to Milan for an exclusive exploration of world-famous fashion houses along Via Montenapoleone and Via della Spiga, meeting representatives from Armani, Prada, Dolce & Gabbana, and Tod’s. Learn how window displays become a form of art and experience the pinnacle of Italian craftsmanship. Conclude with a relaxing visit to Lake Maggiore, exploring the Borromeo Islands and local artisanal workshops, blending natural beauty with cultural sophistication.