Italy’s most iconic destinations — Rome, Venice, Florence, the Amalfi Coast — have rightly earned their place on many travelers’ bucket lists. But what if your clients have already been? Or want a quieter, more intimate experience that still captures Italy’s magic?
At FuorITinerario – Discover Your Italy, we specialize in showing travelers the Italy they didn’t know they were missing. The one locals keep to themselves. The one that still surprises, delights, and feels entirely their own.
Here are five unexpected destinations that offer everything your clients are looking for — without the crowds. Think of it as a swap… but one they’ll thank you for.
📍 Tropea instead of Amalfi
Why it works:
Tropea is Calabria’s crown jewel, a sun-drenched seaside town perched dramatically on a cliff above turquoise waters. Like Amalfi, it offers jaw-dropping coastal views, winding lanes, and golden-hour magic — but it’s blissfully less commercial.
The vibe:
White-sand beaches framed by cliffs. Breezy piazzas where locals sip espresso. Seafood that tastes like it jumped straight from the Tyrrhenian onto your plate.
For clients who:
Love the idea of Amalfi but could do without the traffic, cruise ships, and sky-high prices. Tropea is soulful, stunning, and still feels like a discovery.
📍 Tellaro instead of Cinque Terre
Why it works:
Cinque Terre is no secret anymore. Enter Tellaro: a pocket-sized village of pastel houses clinging to the cliffs, where the pace is slower, the paths are quieter, and the views are no less cinematic.
The vibe:
Artists’ hideaway meets fishermen’s retreat. Sea-salted air, blooming bougainvillea, and tiny trattorias serving up trofie al pesto.
For clients who:
Want the charm of Liguria’s coastal villages without the shoulder-to-shoulder crowds. Tellaro offers the same beauty, with space to exhale.
📍 Lake Orta instead of Lake Como
Why it works:
Lake Como may have the celebrity cachet, but Lake Orta has the serenity. Nestled between forested hills and baroque villages, it’s a romantic, lesser-known jewel that invites travelers to slow down.
The vibe:
Timeless elegance, monastery-topped islands, and lakeside cafés where the clink of espresso spoons is the loudest sound around.
For clients who:
Appreciate refinement over glitz. Orta is Como’s introspective sibling — poetic, peaceful, and utterly photogenic.
📍 Cefalù instead of Positano
Why it works:
Cefalù brings you Positano’s pastel-hued charm with a Sicilian twist. Imagine medieval streets tumbling toward the sea, golden beaches stretching below a Norman cathedral, and vibrant piazzas alive with local energy.
The vibe:
Sandy toes, evening passeggiata, sunset aperitifs. All wrapped in the deep, sensory richness of Sicily — lemon trees, church bells, and the scent of arancini.
For clients who:
Want coastal glamor without the crowds — and wouldn’t mind trading designer boutiques for centuries-old bakeries and better cannoli.
📍 Aspromonte instead of the Alps
Why it works:
Italy’s Alps are stunning — but often come with ski lifts, queues, and boutique chalets. Aspromonte, in Calabria, offers a raw, wild beauty that feels like another world. Picture forested ridges, ancient hamlets clinging to mountaintops, and views that stretch to the sea.
The vibe:
Untamed and poetic. You’ll find shepherds instead of skiers, and Greek-rooted villages where old dialects still echo. The scent? Pine, wild herbs, and citrus groves warmed by the southern sun.
For clients who:
Crave adventure off the beaten path. Aspromonte is for those who want their mountain escape with a side of mythology, solitude, and slow travel.
Why These Swaps Work
Each of these destinations embodies what travelers crave most today: authenticity, tranquility, and a sense of discovery. They’re places where your clients can reconnect with Italy — and themselves — without the noise of mass tourism.
And with FuorITinerario’s on-the-ground expertise, they won’t just visit these places — they’ll experience them deeply. Think private cooking lessons in Tellaro, sunset boat rides in Tropea, vineyard tastings in Orta, and guided walks through the silent trails of Aspromonte.
Ready to Craft Something Extraordinary?
Let’s talk. We’ll help you design one-of-a-kind itineraries that surprise and delight your clients — whether it’s their first or fifth time in Italy.
👉 Contact us to start building their next unforgettable journey.
